It’s Not All About Price

It’s not all about price…
Accepting small promises
Marketing is about making promises and then keeping them. The marketer comes to us and makes a promise. If we accept the promise, a sale is made.
If we seduce ourselves into accepting small promises, we let everyone down.
The small promises of a feature added or a price reduced cheapen us and the marketer who would have us flock to him. 
The big promises of transparency and care, of design and passion, of commitment and stewardship–we ought to be demanding more of this. 
We get what we settle for.
-Seth Godin

JRI Consulting, LLC