A Tech Tool That Puts Employees and Customers to the Test

Many companies provide online training in an effort to increase the efficiency of their organizations.   How, though, do you measure the effectiveness of your online training?  This article describes a technology tool whose purpose is to  do just that.

Author: David H. Freedman

Source:  The New York Times, March 31, 2011

Everyone does online presentations of one sort or another today. But do you always question the people who are sitting through them to make sure they’re getting the message?

You might want to start, especially if you’re doing any sort of training or tutorials for employees or customers. Teachers, and those who study learning, have known for a long time that people are much more likely to process and retain information if they’re tested on it — and a well-known 2007 study at Washington University proved it. And testing gives trainers, teachers and marketers a chance to see what’s getting through to whom and to adjust accordingly on the fly.

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